Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

1 May 1997

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 34 (2) , 286
https://doi.org/10.2307/3151865

Abstract

The authors introduce customized conjoint analysis, which combines self-explicated preference structure measurement with full-profile conjoint analysis. The mor...

Keywords

EXPLICATED APPROACH
STRUCTURE
ROBUSTNESS
CONJOINT
PREFERENCE
MOR
SURPRISING
FULL PROFILE
INTRODUCE CUSTOMIZED

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