The Product Life Cycle Theory: Empirical Evidence

• 1 September 1983
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 14  (3) , 95-105
• https://doi.org/10.1057/palgrave.jibs.8490530

Abstract

Keywords

• LIFE CYCLE THEORY
• PRODUCT LIFE CYCLE
• POLICY
• TESTS