An Examination of Reseller Buyer Attitudes toward Order of Brand Entry
- 1 July 1992
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 56 (3)
- https://doi.org/10.2307/1252294
Abstract
A national survey of 145 reseller buyers was used to study how brand entry order into new categories affects reseller buyers' attitudes toward new items. Th...Keywords
This publication has 0 references indexed in Scilit: