The Use of Focus Group Research In Program Development
- 8 January 2008
- journal article
- Published by Wiley in NAPA Bulletin
- Vol. 10 (1) , 24-39
- https://doi.org/10.1525/napa.1991.10.1.24
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and QualityJournal of Marketing Research, 1982
- Focus Groups and the Nature of Qualitative Marketing ResearchJournal of Marketing Research, 1977
- The Group Depth InterviewJournal of Marketing, 1962