Understanding the Service Requirements of the Mature Market

• 2 September 1994
• journal article
• Published by Taylor & Francis in Journal of Restaurant & Foodservice Marketing
• Vol. 1  (2) , 23-43
• https://doi.org/10.1300/j061v01n02_03

Abstract

Keywords

• BEHAVIOUR
• CONSUMER BEHAVIOUR
• MANAGEMENT
• AGE GROUPS
• MARKETING
• MARKET RESEARCH