Corporate Attitudes Towards Bank Services
- 1 January 1983
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 1 (1) , 53-66
- https://doi.org/10.1108/eb010720
Abstract
The relationship between banks' corporate customers and their sources of financial services is examined. From interviews with financial decision makers, in a number of British companies, the author discusses their awareness of, attitudes towards and use of financial services and the attributes considered important in the selection of a supplier of financial services.Keywords
This publication has 1 reference indexed in Scilit:
- The Penetration of the UK Corporate Market by US BanksEuropean Journal of Marketing, 1982