CONSUMER RESEARCH IN RELATION TO THE TEXTILE INDUSTRY

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Abstract
The author describes his paper as an attempt to show what consumer research can do for the manufacturer to reduce error and ignorance about the people for whom he is working and what are the methods employed in this research. The paper opens with a definition of consumer research as the systematic collection of any information about consumers that will enable the producer to carry out his operations more efficiently. After dealing generally with the uncertainties which face the manufacturer, the author discusses problems specifically related to the textile industry. Methods of carrying out consumer research are discussed in detail, typical examples being quoted.

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