The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships
- 1 January 1997
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 61 (1)
- https://doi.org/10.2307/1252186
Abstract
Selling alliances that are formed to cooperatively develop and maintain customer relationships are among the new organizational forms that marketing managers ut...This publication has 0 references indexed in Scilit: