Multiple Criteria Effects in a Mail Survey Experiment
- 1 May 1978
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 15 (2) , 280
- https://doi.org/10.2307/3151263
Abstract
A factorial mail survey experiment was used to investigate response rate, response quality, and response bias effects related to the use of three response induc...Keywords
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