Schema Congruity as a Basis for Product Evaluation
- 1 June 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (1) , 39-54
- https://doi.org/10.1086/209192
Abstract
Mandler theorized that the level of congruity between a product and a more general product category schema may influence the nature of information prKeywords
This publication has 0 references indexed in Scilit: