Group Credibility and Opinion Change

• 1 June 1970
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 20  (2) , 174-179
• https://doi.org/10.1111/j.1460-2466.1970.tb00875.x

Abstract

Keywords

• OPINION CHANGE
• HIGH ETHOS INDIVIDUAL
• GROUP CREDIBILITY
• ETHOS INDIVIDUALS
• MESSAGES
• ETHOS GROUP