Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context
- 1 June 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (1) , 528-541
- https://doi.org/10.1086/208989
Abstract
The sensitivity of the parameters and fit of compensatory choice models to contextual variations in information processing strategies is examined. AKeywords
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