Psychological Satisfaction and Interest in News
- 1 December 1960
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 37 (4) , 547-551
- https://doi.org/10.1177/107769906003700406
Abstract
Results of an experiment show that news interest is related to (1) perceived usefulness of an item in attaining goals and (2) importance of the goals to the reader. The experimenter discusses implications of his findings for those who seek to predict or influence reading behavior.Keywords
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