Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials
- 1 December 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (3) , 308-311
- https://doi.org/10.1086/208772
Abstract
William O. Bearden, Jesse E. Teel, Robert R. Wright; Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials, Journal of ConKeywords
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