Drug Advertising and the “Pain, Pill, Pleasure” Model

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Abstract
Dr. Berger comments upon the social forces within our society promoting the use of drugs. He sees the promotional advertising of over-the-counter drugs in television and in other media as contributing dramatically to what he refers to as the “pain-pill-pleasure” syndrome. Arguing that the drug manufacturers should reassess their social responsibility to society, he believes that there should be a restructuring and redirection of current advertising practices.

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