An Analysis of Price Aggressiveness in Gasoline Marketing

• 1 February 1970
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 7  (1) , 36
• https://doi.org/10.2307/3149504

Abstract

Keywords

• GASOLINE MARKETING
• AGGRESSIVENESS IN GASOLINE
• ANALYSIS OF PRICE AGGRESSIVENESS