Competitive Bidding for Marketing Research Services: Fact or Fiction?

• 1 July 1974
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 38  (3) , 69
• https://doi.org/10.2307/1249854

Abstract

Keywords

• COMPETITIVE BIDDING
• RESEARCH SERVICES
• MARKETING RESEARCH
• FICTION
• FACT