The Optimal Number of Response Alternatives for a Scale: A Review
Open Access
- 1 November 1980
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 17 (4) , 407-422
- https://doi.org/10.1177/002224378001700401
Abstract
A conceptual framework employing the distinction between stimulus-centered and subject-centered scales is presented as a basis for reviewing 80 years of literature on the optimal number of response alternatives for a scale. Concepts and research from information theory and the absolute judgment paradigm of psychophysics are used. The author reviews the major factors influencing the quality of scaled information, points out areas in particular need of additional research, and makes some recommendations for the applied researcher.Keywords
This publication has 49 references indexed in Scilit:
- A Monte Carlo study of factors affecting three indices of composite scale reliability.Journal of Applied Psychology, 1977
- Effect of the number of scale points on reliability: A Monte Carlo approach.Journal of Applied Psychology, 1975
- An Investigation of the Effect of the Number of Scale Intervals on Principal Components Factor AnalysisEducational and Psychological Measurement, 1974
- Is there an optimal number of alternatives for Likert-scale items? Effects of testing time and scale properties.Journal of Applied Psychology, 1972
- Grouping for Testing Trends in Categorical DataJournal of the American Statistical Association, 1972
- Is There an Optimal Number of Alternatives for Likert Scale Items? Study I: Reliability and ValidityEducational and Psychological Measurement, 1971
- Transmitted information and the length of rating scales.Journal of Experimental Psychology, 1954
- Coefficient alpha and the internal structure of testsPsychometrika, 1951
- All or none versus graded response questionnaires.Journal of Applied Psychology, 1939
- The computation of psychological values from judgments in absolute categories.Journal of Experimental Psychology, 1938