Marketing as Exchange

• 1 October 1975
• journal article
• research article
• Published by SAGE Publications in Journal of Marketing
• Vol. 39  (4) , 32-39
• https://doi.org/10.1177/002224297503900405

Abstract

Keywords

• EXCHANGE THE EXCHANGE
• EXPANDING ROLE
• EXCHANGE CONCEPT
• KEY FACTOR
• FACTOR IN UNDERSTANDING
• UNDERSTANDING THE EXPANDING
• ROLE OF MARKETING