President Truman Speaks: A Study of Ideas vs. Media
- 1 June 1950
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 27 (3) , 251-262
- https://doi.org/10.1177/107769905002700301
Abstract
The way in which each individual related ideas to his own needs and values had more effect upon recall, in this instance, than repetition of a theme by either speaker or media. Dr. Swanson is director of the Research Division, School of Journalism, University of Minnesota, where Jones is a staff member. Jones is also on the staff in Psychology, as is Jenkins.Keywords
This publication has 3 references indexed in Scilit:
- Journalism QuarterlyJournalism Quarterly, 1948
- Value and need as organizing factors in perception.The Journal of Abnormal and Social Psychology, 1947
- The Influence of Sex and Age upon the Ability to ReportThe American Journal of Psychology, 1928