The relative effectiveness of three forms of radio presentation in influencing attitudes

• 1 December 1940
• journal article
• studies in-rhetoric-and-public-speaking
• Published by Taylor & Francis in Speech Monographs
• Vol. 7  (1) , 41-47
• https://doi.org/10.1080/03637754009374873

Abstract

Keywords

• RADIO PRESENTATION
• INFLUENCING ATTITUDES
• RELATIVE EFFECTIVENESS
• FORMS