Testing the Significance of Consumer Complaints
Open Access
- 1 August 1965
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 2 (3) , 283-284
- https://doi.org/10.1177/002224376500200308
Abstract
A simple statistical procedure is proposed which indicates whether or not the rate of consumer complaints is unacceptably high.Keywords
This publication has 1 reference indexed in Scilit:
- A Method to Detect Specific Causes of Consumer ComplaintsJournal of Marketing Research, 1964