Early Warning Indicators of Business Failure
Open Access
- 1 September 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (4) , 80-89
- https://doi.org/10.1177/002224298004400412
Abstract
Only recently have academicians and practitioners realized the importance of a systematic analysis of business failures. The authors develop a failure process model that can help managers to understand and predict failure. Causes and symptoms of failure are reviewed briefly as methods of analyzing failures. A parsimonious financial corporate failure model based on symptoms of failure (performance indicators) is developed and used to predict the business failure of retail establishments over the five-year period prior to the actual failure.Keywords
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