Generosity in children: Immediate and long-term effects of modeling, preaching, and moral judgment.

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Abstract
The differential effectiveness of a model's words and deeds has recently been found to be problematic. The present 3 * 2 * 2 analysis of variance design examined these effects further and also that of moral judgment on the donating behavior of 140 7-11 yr olds immediately and 8 wks later. Modeling was highly effective both in the immediate and in the follow-up study and also proved generalizable across changes in the testing situation. It is concluded that "internalization" had occurred. Preaching also proved to be highly effective in the long run although not in the short run. Some support for a moral judgment relationship with generosity was found. (19 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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