Quality and Price Considerations in Rational Consumer Decision Making*
- 1 June 1967
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 1 (1) , 13-23
- https://doi.org/10.1111/j.1745-6606.1967.tb00790.x
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Consumer confusion in the selection of supermarket products.Journal of Applied Psychology, 1966
- Consumer Knowledge: Its Measurement and ExtentThe Review of Economics and Statistics, 1950