Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior
- 1 June 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (1) , 615-618
- https://doi.org/10.1086/208998
Abstract
The effect of different temporal and nontemporal cues on individuals' time perception was observed using data on actual and perceived time in retailKeywords
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