Left and wrong in adverts: Neuropsychological correlates of aesthetic preference
- 1 May 1981
- journal article
- research article
- Published by Wiley in British Journal of Psychology
- Vol. 72 (2) , 225-229
- https://doi.org/10.1111/j.2044-8295.1981.tb02180.x
Abstract
Twenty left-handed and 20 right-handed [human] subjects differed significantly in their preferences for the left-right arrangement of words and pictures in advertisements. The right-handers preferred the picture to the left of the text, while left-handers had no overall preference but showed a wider range of individual variation. The results are interpreted as demonstrating an influence of hemispheric specialization on everyday aesthetic preferences.This publication has 6 references indexed in Scilit:
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