Assessing Attribute Importance: A Comparison of Six Methods
- 1 March 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (4) , 463-468
- https://doi.org/10.1086/208530
Abstract
Six methods of measuring attribute importance were evaluated for convergent validity. The methods were (1) an open-ended elicitation approach, (2) anKeywords
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