Preference of Relevant Others and Individual Choice Models

• 1 June 1976
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 3  (1) , 50-57
• https://doi.org/10.1086/208650

Abstract

Keywords

• PREFERENCE OF RELEVANT
• INDIVIDUAL CHOICE MODELS
• RELEVANT OTHERS AND INDIVIDUAL CHOICE