Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations
Open Access
- 1 February 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 25 (1) , 103-109
- https://doi.org/10.1177/002224378802500111
Abstract
The authors examine the relationship between bureaucratic structure and ethical behavior in research firms, data subcontractor organizations, and corporate research departments. The results suggest that the bureaucratic structure of the organization is related to ethical behavior; the nature of this relationship varies across the three types of research organizations investigated.Keywords
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