Business Planning for Higher Education Institutions
- 1 April 1989
- journal article
- Published by Wiley in Higher Education Quarterly
- Vol. 43 (2) , 125-141
- https://doi.org/10.1111/j.1468-2273.1989.tb01500.x
Abstract
Business planning is now an essential discipline for universities, polytechnics and colleges. Those which do not already have a corporate strategy will find they have to develop one in order to succeed in the new funding competition. The skills and attitudes required for successful business planning will have to be acquired and exploited alongside traditional academic strengths. In this article two management consultants who know higher education well explain how institutions can develop and benefit from a structured approach to business planning.Keywords
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