Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas
- 1 May 1981
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 15 (5) , 61-72
- https://doi.org/10.1108/eum0000000004883
Abstract
Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer.Keywords
This publication has 1 reference indexed in Scilit:
- Marketing Research and the New Product Failure RateJournal of Marketing, 1977