Fear Appeals: Revisited and Revised

1 December 1974

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 1 (3) , 22-34
https://doi.org/10.1086/208597

Abstract

This article provides a review and analysis of fear appeals, examines their effect on consumer behavior, and discusses methodological considerations in fear research. Emphasis is given to identifying gaps in our knowledge and understanding of how fear appeals work.

Keywords

BEHAVIOR
FEAR
GAPS
APPEALS
EMPHASIS
ARTICLE PROVIDES
REVISITED AND REVISED
REVISED THIS ARTICLE

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