Age of Clutter: Conducting Effective Research Using the Internet

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Abstract
Using the Internet as a research tool presents new challenges including coping with information overload, problems obtaining and evaluating quality sources, and successfully integrating the information obtained using critical thinking. This article briefly describes the problems related to conducting research on the Internet. It then proposes a solution to help individuals conduct effective and efficient Internet-based business research. A sample World Wide Web-based search is provided to illustrate the essential strategies and steps necessary for conducting effective Internet research.

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