Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses
- 1 March 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (4) , 556-566
- https://doi.org/10.1086/209322
Abstract
This article examines text and consumer responses from the perspective of postmodern feminist literary criticism. It uses a feminist framework to incKeywords
This publication has 0 references indexed in Scilit: