Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach

• 1 May 1995
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 32  (2) , 222
• https://doi.org/10.2307/3152050

Abstract

Keywords

• CRITERION DATA
• LEVEL APPROACH
• MULTIPLE CRITERION
• SEGMENT
• ANALYZING CONSTANT
• CONSTANT SUM MULTIPLE