International Orientation as a Precondition for Export Success

• 1 March 1990
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 21  (1) , 23-40
• https://doi.org/10.1057/palgrave.jibs.8490325

Abstract

Keywords

• INTERNATIONAL BUSINESS
• BUSINESS CULTURE
• FOREIGN TRADE
• EMPIRICAL RESEARCH