Creating Understanding That Cultivates Change

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Abstract
Dissemination of research findings through the traditional vehicles of academic publication no longer fulfills funders' expectations. "Deliverables" now often include evidence of effect, or demonstrable change. This article describes strategies for intentional effort to create change in human behavior as an outcome of discoveries made through interpretive research. The approaches emerged from and are illustrated by one phenomenological study but have potential applicability in any investigation of everyday experience. Strategies direct attention to (a) the sociopolitical context; (b) personalized findings; (c) ownership of findings; (d) the use of defense mechanisms; (e) conflict resolution; (f) opportunities for change; and (g) support during the implementation of changes. The author illuminates the benefits, the risks, and the moral responsibility associated with using qualitative research findings to affect change.