The Advertising of Fees and Services: A Study of Contrasts between, and Similarities among, Professional Groups

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Abstract
The issue of advertising among professional groups is currently drawing a great deal of attention, with several Supreme Court rulings gradually serving to loosen the controls traditionally placed on this activity. The present study focuses on the attitudes held by accountants, attorneys, dentists, and physicians regarding advertising. The data in this research study lead to the conclusion that there is a significant difference in the attitudes of these four professional groups with regard to the various issues surrounding the advertising of their fees and services. In general, the data seem to reflect a negative perception on the part of all four groups of respondents with regard to the issue of advertising. However, accountants and attorneys are more positive toward the potential role that advertising can play in their professions.

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