Are People Willing to Pay for a Community-Based Preventive Program
- 1 January 1994
- journal article
- research article
- Published by Cambridge University Press (CUP) in International Journal of Technology Assessment in Health Care
- Vol. 10 (2) , 317-324
- https://doi.org/10.1017/s0266462300006280
Abstract
This pilot study is the first known attempt to test the willingness-to-pay or willingness-to-accept (WTP/WTA) method of assessment on a community-based primary prevention program against cardiovas cular disease. The results indicate that the population's perceived WTA outweighs the program's costs by at least three to one. However, the methodological problems of using the WTP/WTA method in community-based programs are far from solved, and further research in this area is required.Keywords
This publication has 1 reference indexed in Scilit:
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