Product Involvement and Industrial Buying
- 1 June 1981
- journal article
- research article
- Published by Wiley in Journal of Purchasing and Materials Management
- Vol. 17 (2) , 23-28
- https://doi.org/10.1111/j.1745-493x.1981.tb00029.x
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- The Purchasing Audit: A Guide for ManagementJournal of Purchasing and Materials Management, 1979
- A Cautionary Note on "Difference in Attribute Importance for Different Industrial Products"Journal of Marketing, 1975
- Difference in Attribute Importance for Different Industrial ProductsJournal of Marketing, 1974
- The Determinants of Vendor Selection: The Evaluation Function ApproachJournal of Purchasing, 1968
- Coefficient alpha and the internal structure of testsPsychometrika, 1951