The Changing Role of the Product Manager in Consumer Goods Companies
Open Access
- 1 July 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (3) , 3-11
- https://doi.org/10.1177/002224297503900303
Abstract
A recent study examines the current status of the product manager's role and the changes it has undergone.Keywords
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