The R&D effectiveness index: A metric for product development performance

• 1 June 1994
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 11  (3) , 213-220
• https://doi.org/10.1016/0737-6782(94)90004-3

Abstract

Keywords

• PROFITABILITY
• NEW PRODUCT DEVELOPMENT
• PRODUCT DEVELOPMENT
• INDEXATION