Consumer evaluation of multi-product bundles: An information integration analysis
- 1 January 1991
- journal article
- Published by Springer Nature in Marketing Letters
- Vol. 2 (1) , 47-57
- https://doi.org/10.1007/bf00435195
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the ProductJournal of Consumer Research, 1988
- Beyond the Many Faces of Price: An Integration of Pricing StrategiesJournal of Marketing, 1986
- Commodity Bundling by Single-Product MonopoliesThe Journal of Law and Economics, 1982
- Do Consumers Evaluate Products by Adding or Averaging Attribute Information?Journal of Consumer Research, 1976
- Commodity Bundling and the Burden of MonopolyThe Quarterly Journal of Economics, 1976