Audience conceptualizations oflate night with David Letterman
- 1 June 1993
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 37 (3) , 253-273
- https://doi.org/10.1080/08838159309364221
Abstract
Audience conceptualizations of Late Night with David Letterman were examined through a two‐step process that included a mail survey and focus group interviews. Letterman fans associated the program with a wide range of activities and viewer interactions that occurred during and after viewing. Focus group participants indicated that competent viewers interpret the program as a sophisticated parody of conventional television talk. These results reinforce the notion of an active audience that interprets television texts according to genre‐derived meanings.Keywords
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