A Simultaneous Equations Model of Coffee Brand Pricing and Advertising
- 1 February 1992
- journal article
- Published by JSTOR in The Review of Economics and Statistics
- Vol. 74 (1)
- https://doi.org/10.2307/2109542
Abstract
This paper explores the relationship between a differentiated brand's market share and its price in the context of a model that recognizes the endogeneity o...Keywords
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