Product Development the Japanese Way
- 1 June 1990
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 11 (6) , 31-36
- https://doi.org/10.1108/eb039386
Abstract
The Japanese approach to product development emphasizes continual technological improvement aimed at making an already successful product even better for customers. Is it time for U.S. companies to take some lessons from Japan?Keywords
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