Cable's impact on use of other news media
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (2) , 127-140
- https://doi.org/10.1080/08838158309386479
Abstract
A motivational perspective on media use habits is used to examine the effects of cable television on use of other media. Evidence from the Columbus, Ohio, Qube market suggests that cable both replaces and supplements preexisting media habits.Keywords
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