Determinants of Milk Advertising Effectiveness

• 1 May 1977
• journal article
• Published by Wiley in American Journal of Agricultural Economics
• Vol. 59  (2) , 330-335
• https://doi.org/10.2307/1240023

Abstract

Keywords

• ADVERTISING
• FLUID MILK
• GENERIC PROMOTION
• MILK MARKETING
• POLYNOMIAL DISTRIBUTED LAG