The Moralization of Cigarette Smoking in the United States
- 25 January 1999
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 8 (3) , 321-337
- https://doi.org/10.1207/s15327663jcp0803_07
Abstract
Moralization refers to the conversion of a preference into a value, within a culture and in individual lives. It is hypothesized that values, because of associated moral meanings, are more likely to ...Keywords
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